So imagine we are advising the winning MPs (or those who might run again) in their use of social media/the Internet from today forward in governance, what would you suggest?

Here is mine.

1. E-mail newsletter "in governance" - a weekly or twice monthly e-mail update where you sign people up anyway you can including on paper. If you blog, as well then keep the e-newsletter brief and use it to highlight items on the blog of note. If you maximize this basic e-relationship you an always use it to announce the latest social media experiment or gosh even in-person opportunities to connect.