9/21/2011

9:00am - Keynote Evan Sandhaus , Lead Architect, Semantic Platforms (IPTC Delegate) IPTC - like W3C for the news industry 3 tiers display tier logic tier data tier Data stored to: Label, Type, Value rNews. data model for news. machine readable metadata into news documents. headline, byline, tags, creator the Press Association just released a News Ontology new standards are launched today at schema.org (CreativeWork, Corporation, ImageObject, MediaObject, NewsArticle, Person, UserComments) The Workgroup does does discuss: Vocabularies, Extensions, Syntax does not discuss: Ingestion technology or timing, features built on the data Purpose: Improve the relevance of query results To build "Rich Captions". like Recipe listings online (5 stars). Google r.v. guha kavi goel john giannandrea MS/Bing steve macbeth charlie jiang michael o'connor mike van snellenberg Yahoo peter mika nick cox schema.org allows you describe content using HTML & Microdata describe items on your page. what is it? describe it. itemprop="" *** seems like it'd be good to have a standard normalizer. for example. how to take an existing data structure/schema and determine which items are standard and non-standard. what benefits do you get from leveraging the standards?

10:00am Kavi Goel, Google items for us: MediaObject, VideoObject, Ratings, note: custom extensions can be added tags can also be used inside the body as schema.org markup. Google documents which properties are used for which products. Keeps people on the exact same page across products. Standards are only useful if you abide by them. Only change them with reason. How much should you markup? As much as make sense given resources and goals.
Rich Snippets Testing Tool. Idea: Basic Metadata score: for markup. Read keywords, descriptions, and other metadata. Give URL, get a page report of metadata (and search engine rankings). Inline markup is preferable as opposed to at the end of a page, for example. Lunch: Met Shaun & __ Douglas from Google/Freebase

12:30pm Panel (Google, Bing, Yahoo)

1:45 Vocab & Extensions LRMI.net - mapping 'learning resources' to 'competencies'