Nobody wakes up wanting a process model. They wake up with:

• "Everything takes three times longer than it should and I can't tell you why."
• "The same mistake keeps happening and we keep re-fixing it."
• "I'm the bottleneck. Nothing moves unless I touch it."
• "I want to hand this off but I can't explain how it works."
• "I know AI could help somewhere here, but I don't know where."