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Engagement with financial data will likely increase when engagement becomes meaningful. The notion of 'interactive open data' requires lots of work on the interface between government and citizens. Mint is interesting because the data is meaningful to me. It's my data. In a similar way, location-based financial data gets more at this point, yet, in Mint, I have control. My interactions with the program enables me to make changes. When I push button, happens. For government, even though the data is available, it is s