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An entry

A Product Narrative

Date: 2022-08-22
Status: release
Tags: product management narrative marketing

StoryBrand's 7-part framework

StoryBrand offers a framework that you can work through to clarify your message and connect with your customers.


The StoryBrand Framework is based on the idea of the "hero's journey," which is a narrative structure that has been used in stories for centuries. In the hero's journey, the protagonist (in this case, the customer) is positioned as the hero. They have a problem to solve and must overcome obstacles to reach their goal. And spoiler – your company is going to guide them to success.