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What doesn't `X Product/Service` solve for you? = the job you need done ---- ### Why I don't make my own clothes? What type of pants are you wearing? What type of shirt or top? Did you make those items? Designing, sourcing, prepping, and sewing the materials? Or did you buy them from a store or online? My assumption is you bought your clothes, likely with a SKU, from a retailer, as opposed to crafting your clothes yourselves (although, if you do, I commend your artistry). ### Analysis Paralysis Nevertheless, at times, when a buyer is faced with a decision, the buyer can be paralyzed by the friction of too many choices. One strategy to get moving is to "try on" a solution. This can be literal or figurative. Literally trying on a solution is probably the best way to learn and see if it meets your needs. Put something to use and practice a new habit. Figuratively trying on a solution means imaging it in place and running the thought experiment of whether or not X solution with meet your needs. Technical teams often jump to "let's build our own!" solutions that are great for other reasons, but not usually great as organizational software. The current reality is that most organizations are terrible at analytics. From my experience, Accounting is the most common form of Analytics-type capability that organizations have (especially as we move from enterprises to smaller, local businesses). Write about applying business solutions beyond software by trying on solutions for a problem, like Slack or Google Drive.
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