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Per [Wikipedia](https://en.wikipedia.org/wiki/Service_design), > Service design is a form of conceptual design which involves the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. or (my distillation) > Service design is the planning and organization of people, communications, and components involved in the interaction between service provider and customers. * All Engineering is Design ### References * http://www.cooper.com/journal/2014/08/service-blueprints-laying-the-foundation * https://blog.practicalservicedesign.com/the-difference-between-a-journey-map-and-a-service-blueprint-31a6e24c4a6c
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